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College of Management Mahidol University E-Thesis and Thematic Paper
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2021-02-23
CONSUMER TRUSTS IN COSMETICS AND SKINCARE BETWEEN ASIAN BRANDS AND EUROPEAN BRANDS IN THAILAND
Pornpen, Taweepong
2021-12-18
THE INFLUENCE OF BRAND AWARENESS, BRAND IMAGE, PERCEIVED QUALITY, AND INNOVATIVENESS ON CUSTOMER LOYALTY IN BANGKOK TOWARDS FACIAL SKINCARE PRODUCT
Supavitch, Vilertprechatrakul
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Pornpen, Taweepong
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Supavitch, Vilertprechatrakul
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Brand awareness
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Subjective norm
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Trustworthiness