THE ANALYSIS OF FLOWER E-COMMERCE DEVELOPMENT IN CHINA

Abstract

In recent years, live streaming has developed very rapidly in China, touching every aspect of life. Everything from clothing and groceries to fresh-cut flowers can be sourced there. Today, domestic live streaming platforms, community group purchases, and flower E-Commerce (Douyin, Kuaishou, Taobao Live, Tmall, JD.com, and other platforms) are all involved in flower E-Commerce and have a large customer base. As people's lives are getting better and better, flowers have become an indispensable part of urban life. More and more young generations tend to buy flowers to reflect their quality of life, and flower E-Commerce is becoming a new choice for them to buy flowers. With the optimization of the supply chain and the control of flower prices, the flower E-Commerce market has a lot of space for development. However, as a new model, ensuring timely delivery and quality of flowers is still a challenge for many E-Commerce flower companies. Based on the development of the flower E-Commerce company "Flower Lover", this research mainly examines how stakeholders in the flower supply chain adapt to the emerging trend of live-streaming sales. The publication offers specific recommendations and actions for "Flower Lover" and distributes them for further research.