Looking at characteristics of the leading brands: How should a brand's trademarks be designed in different industries?

Abstract

This publication aims to highlight certain consistencies and trends between distinguished brands from various industries through trademark perspectives. The highlighted consistencies and trends are aimed for new business owners and brand designers to refer when designing new trademark or brand assets. The methodology used for this publication involves observation and analysis from distinguished brands from four different industries with the most number of registered trademarks in Thailand, which are cosmetics, computer hardware, clothing, and snack products respectively. Findings of this publications demonstrated that different industries have different kinds of consistencies and trends from various assets of the trademark. Mainly involving its usage, as well as how text and logo aspects of the trademark are designed and used. Ultimately, new business owners and brand designers can refer to these consistencies trends as references to follow the distinguished brands’ trademark characteristics.