CREATING BETTER MULTINATIONAL TEAMWORK: A THAI RETAIL BUSINESS COMPANY CASE

Abstract

Business competition becomes fiercer and fiercer. One of the ways to make their company profitable is to reach more customers. Going internationally is one of the best options. However, company will face new challenges by working with local people. Local people will not have the same value and perspective as the company since they didn’t have the same background. Communication would become much harder since they need to use common language like English. Working together has virtually become a norm, there is no need to work together physically anymore but it might not be as effective as working together physically since they lose the closure and human touch. The objective for this paper is to identify the challenges faced by Thai team(s) when working with international teams virtually, to identify the factor(s) that can affect on the team performance, and to explore how to successfully work in international virtual teams. This paper uses a qualitative research method to collect data from 10 interviewees. Communication, Language, Trust, Leader, and Culture are the challenges that Thai team faced when working with multinational team.