FACTORS INFLUENCING THAI TOURISTS' DECISION TO USE ROOM SERVICE ABOARD VIA AIRBNB'S BOOKING SYSTEM

Abstract

The research study's abstract explores the factors influencing Thai travelers to make choices regarding their utilization of room service through Airbnb's booking system. It emphasizes the critical importance that excellent communication channels, transparent pricing, personalized experiences, and high-quality visual information have in shaping visitor decisions. Additionally, the study emphasizes the relevance of system reliability, interior design, value proposition, and user convenience in molding Thai tourists' preferences. In conclusion, this study provides significant insights for the hospitality industry, with the potential to increase customer satisfaction with Airbnb accommodation. The benefit of this research is to help the Airbnb system and the hospitality industry management companies with better variables which can affect traveler's motivation. The hospitality industry and short-term rental apartment must adjust their service and programs in order to increase and improve the benefits over their competitors, accordingly, in the future's highly competitive hospitality industry.