A study ot the impact of maslow's hierarchy of needs theory on employees' job satisfaction in Chinese internet companies

Abstract

China's internet industry is rapidly growing with intense competition, and talent is a vital element for sustainable company development. The current state of internet employees is characterized by competition, high pressure, and rapid mobility. Thus, it is essential for companies to solve the urgent problem of retaining talent and improving job satisfaction during rapid expansion. This paper takes Chinese internet employees as the research object, combines Maslow’s Hierarchy of Needs Theory and job satisfaction related theories as foundation, cites mature scholars’ scales, and conducts online questionnaire surveys on employees of internet companies from all walks of life across the China, with a total of 223 valid questionnaires recovered, and applies SPSS 26.0 and MPLUS 8.3 to analyze the collected data, to explore the impact of Maslow’s Hierarchy of Needs Theory on job satisfaction among employees of Chinese internet companies. The study found that the five needs in Maslow's Hierarchy of Needs Theory have a noticeable positive effect on job satisfaction among employees in internet companies in China, thus verifying the research hypothesis. Based on this, the current problems of Chinese internet companies are further pointed out, and relevant recommendations are put forward.