Factors Influencing Customer’s Decision to Purchase Home Elevators

Abstract

Urbanization and demographic changes are driving an increasing demand for residential elevators, which makes it imperative to fully comprehend the factors influencing consumer choices. This study examines the complex decision-making process associated with purchasing home elevators, taking into account factors related to safety, technology, demographics, and socioeconomics. The study investigates the views, preferences, and priorities of potential clients using a thorough literature review and quantitative research methodology. The results highlight how important factors such as brand reputation, convenience, safety, technology improvements, and urban planning initiatives are in influencing consumer decisions. To meet changing consumer demands and promote inclusive living environments, important recommendations are identified for product development, marketing strategies, and urban planning projects. Acknowledging limitations such as sample size constraints, future research could employ qualitative approaches to delve deeper into consumer motivations. By addressing these limitations, future studies can enrich our understanding of consumer preferences and inform targeted strategies to meet market needs.