What are the factors to gain potential followers on TIKTOK Home Appliance Stores

Abstract

TikTok is a social media video platform for applications that people are using globally. Nowadays, video content is very significant and time consuming within these days because now it is part of our daily lives such as educational content, commercial content, e-commerce videos, and live shopping online. This paper aims to investigate and study the factors of growth for gaining a number of followers online TikTok store for home appliances. Thus, the purpose of this research was to explore the factors of growth for gaining followers through a TikTok shop. This paper seeks to provide a better and more comprehensive understanding of what are the reasons the number of followers grows on TikTok stores. The In-depth interview was conducted by two groups of respondents who are using Tiktok application for operating house appliance tiktok store live online and professional Tiktok marketers. For the data results, we would analyze through qualitative research by conducting a focus group interview categorized into 2 groups of profession. The theme of the interview may be the quality of the content, information, service and other factors.