Factors influence the tourist's decision making to visit Phi Phi island

Abstract

The purpose of this study is to investigate push and pull motivation factors that influence tourist’s decision making to visit Phi Phi Island due to the rapid growth of outbound tourism market, and it is also to analyze the relationships among the push and pull motivation factors. This study examines the key factors that motivate the tourists’ decision to visit Phi Phi Island. This research uses quantitative method with total of 200 respondents by using paper-based questionnaires and conducts the survey at Phi Phi Island. The finding of this research can be concluded that both push and pull motivation factors have an influence toward their decisions. However, push motivation factors contribute higher motivation level than pull motivation factors to the decision making of tourists in visiting Phi Phi Island. The results of this research would help promote travel industry by attracting more tourists to visit Phi Phi Island.