Investigating Job Turnover and influence factor at Matichon News Company (Matichon Group)

Abstract

This research investigates the factors influencing employee turnover intentions at Matichon, a leading media organization in Thailand. In an industry marked by technological advancements and competitive labor markets, understanding turnover drivers is essential. A comprehensive survey and data analysis identified key predictors, with external job opportunities emerging as the most significant factor, followed by job satisfaction and recognition. Other factors, such as compensation and career development, showed weaker but notable effects on turnover intentions. The findings highlight the dual importance of addressing internal retention efforts and responding to external market pressures. While intrinsic factors like job satisfaction and recognition foster retention, competitive job offers significantly influence employees’ decisions to leave. The study acknowledges limitations, including reliance on self-reported data and a cross-sectional design, and recommends future research to incorporate longitudinal approaches and broader variables. These insights provide actionable strategies for Matichon to enhance retention, such as improving job satisfaction, implementing recognition programs, and maintaining competitiveness in the job market. This study contributes to understanding turnover dynamics in the media industry and offers a foundation for future research in similar contexts.