Implementing CliftonStrengths Assessment Program in an American insurance company in Thailand

Abstract

This research explores the impact of the CliftonStrengths assessment program on employee engagement, job satisfaction, and organizational performance within Liberation Insurance PCL. By conducting in-depth interviews with selected HR professionals, this study investigates the effectiveness of the strengths-based approach in improving team dynamics, enhancing leadership development, and fostering a positive work environment. The findings reveal that the CliftonStrengths program has contributed to greater self-awareness among employees, improved team collaboration, and a more engaged workforce. However, challenges such as sustaining long-term engagement with the program and the potential limitations of focusing solely on strengths are also identified. This research offers practical recommendations for integrating strengths-based development into HR strategies to promote sustainable organizational success.