Potential Factors Affecting Consumers' Use of Autonomous Taxis: A Study of Wuhan, China

Abstract

This study takes passengers of Baidu Apollo in Wuhan, China as an example to explore the main factors that influence consumers to take autonomous taxis. This paper uses a combination of case analysis and interviews were conducted with five consumers in different occupations. At the same time, a variable model of taking autonomous taxis is constructed according to motivation conflict, and the main psychological factors of consumers choosing to take s autonomous taxis are deeply studied. The results show that security and trust, cost and price, personalized service, innovation and entertainment are the four key factors. This paper not only clarifies the main motivation of consumers to choose autonomous taxi, but also broadens the understanding of the reasons behind the acceptance of autonomous taxi technology, provides suggestions for the future commercial marketing and promotion of autonomous taxi, and also provides an important reference for the research on consumer behavior of autonomous taxi.