Lessons from successful farmers: Key drivers of growth in small farming businesses

Abstract

Agricultural businesses in Thailand have faced various internal and external challenges, such as a lack of new knowledge, environmental changes, and a shift in social attitudes towards the industry. The study aims to investigate the success factors of small farming businesses in Samut Songkhram province, Thailand. By employing qualitative approaches, including in-depth interviews and on-site observations, the study has identified common factors of success in small farming businesses: (1) motivation, (2) stakeholder engagement, (3) market presence, (4) technology adoption, as well as other factors contributing to the success: (1) eagerness for improvement, and (2) marketing strategies. These factors are analyzed and structured into three stages: adoption, growth, and expansion stages, offering insights into business success. The study's recommendation has highlighted the importance of knowledge expansion in marketing, technology, and quality control, tailoring to three stages of the businesses to increase revenue, reduce costs, empower the adoption of creative practices and enhance contribution to Thailand's economy.