Discounted cash flow valuation of moshi moshi retail corporation public company limited

Abstract

This thematic paper evaluates the intrinsic value of Moshi Moshi Retail Corporation (MOSHI) using the Discounted Cash Flow (DCF) valuation method. The objective is to assess whether the company's stock is fairly priced relative to its fundamental value. The research analyses Moshi Moshi’s business model, financial forecasts from 2025 to 2029, and industry outlook. Free Cash Flow to the Firm (FCFF) is projected and discounted using a calculated Weighted Average Cost of Capital (WACC). The DCF analysis estimates Moshi Moshi’s implied share price at THB 54.96, compared to the current market trading range of THB 38.00–THB 43.00. The findings suggest the stock appears to have upside potential compared to implied share price with conservative assumptions.