Project management challenge and issue an international context company.

Abstract

Nowadays, organizations implement project management to achieve their customer satisfaction and requirements. To manage project be successful, project manager needs to handle and balance to meet time, cost and requirement of the project. Communication among team member and department is one of the key success factors that help facilitating the project to be successful. This study aims to study project management issue in high and low context communication of project department of Ericsson Thailand. Project management model and cross-cultural context theory have been implemented in this study. In depth interview method has been utilized as a way to gather information. The study has shown that currently Ericsson Thailand is facing conflicts between high and low context employees that impact directly to the project outcome. Miscommunication, Non-systematic process and time management issues have caused the delay of the project which make the project could not successful as project objective or outcome expected. However project manager can manage international context by culturally aware leadership, mutual respect and apply technology and provide proper knowledge among team member for prevent risk and do not overlook some factor that influence project to be success. KEY WORDS: Project management /High context / Low context / Western culture value/ Miscommunication