Please use this identifier to cite or link to this item:
https://archive.cm.mahidol.ac.th/handle/123456789/646
Title: | A study of factors that affect employee loyalty and satisfaction in the organization (case study of land and houses co.,ltd). |
Authors: | Anchittha Vannavichit |
Keywords: | Marketing Management Employee loyalty Employee satisfaction |
Issue Date: | 29-Jul-2014 |
Publisher: | มหาวิทยาลัยมหิดล |
Citation: | 2014 |
Abstract: | Due to a dynamic business environment, many companies focus on retaining their employees for their benefits and competitive advantages. They try to avoid high turnover and low satisfaction which affect in negative way to their organization. This study focus on employee loyalty and satisfaction in the case study of organization. The purpose are identify the factors which affect employee loyalty and analyze the employee satisfaction toward their company’s benefits and their job. In order to study employee loyalty and satisfaction, the theoretical framework is developed based on literature review which explained the definition and the relationship between each term. In-depth interview with open-end questions was selected for research methodology by the reason of deeply explore the respondent’s feeling and perspective on a subject. 10 respondents are in the same department but different position. The finding shows that “working condition, compensation, and learning environment” were considered as the most important factors to employee loyalty. Most employees are quite satisfied for overall satisfaction. They all agree that money is not the primary thing that makes them stay long in the organization. But the work and the environment are more important because it is related to their feelings. KEY WORDS: Employee loyalty / Employee satisfaction / Job satisfaction / Real estate organization |
URI: | https://archive.cm.mahidol.ac.th/handle/123456789/646 |
Other Identifiers: | TP MM.027 2014 |
Appears in Collections: | Thematic Paper |
Files in This Item:
File | Description | Size | Format | |
---|---|---|---|---|
TP MM.027 2014.pdf | 728.17 kB | Adobe PDF | View/Open |
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.