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Title: A study of factors that affect employee loyalty and satisfaction in the organization (case study of land and houses co.,ltd).
Authors: Anchittha Vannavichit
Keywords: Marketing
Employee loyalty
Employee satisfaction
Issue Date: 29-Jul-2014
Publisher: มหาวิทยาลัยมหิดล
Citation: 2014
Abstract: Due to a dynamic business environment, many companies focus on retaining their employees for their benefits and competitive advantages. They try to avoid high turnover and low satisfaction which affect in negative way to their organization. This study focus on employee loyalty and satisfaction in the case study of organization. The purpose are identify the factors which affect employee loyalty and analyze the employee satisfaction toward their company’s benefits and their job. In order to study employee loyalty and satisfaction, the theoretical framework is developed based on literature review which explained the definition and the relationship between each term. In-depth interview with open-end questions was selected for research methodology by the reason of deeply explore the respondent’s feeling and perspective on a subject. 10 respondents are in the same department but different position. The finding shows that “working condition, compensation, and learning environment” were considered as the most important factors to employee loyalty. Most employees are quite satisfied for overall satisfaction. They all agree that money is not the primary thing that makes them stay long in the organization. But the work and the environment are more important because it is related to their feelings. KEY WORDS: Employee loyalty / Employee satisfaction / Job satisfaction / Real estate organization
Other Identifiers: TP MM.027 2014
Appears in Collections:Thematic Paper

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