HOW TO SUSTAIN THAI-CHINESE FAMILY BUSINESS TO BE SUCCESSFUL IN THE NEXT GENERATION

Abstract

This thematic paper would present how to sustain Thai -Chinese family business to be successful in the next generation. It would illustrate a definition of family business in general and each definition from each opinion of owners who are Thai-Chinese people and successful in their own business in Thailand. Moreover, the background of Chinese people who are living and doing a business in Thailand will be discussed. The theories which are related to this topic are Organizational Structure, Leadership Style, Business Orientation and strategy and The System Theory. This paper is going to show how the theory is related and help me to analyze the topic. Furthermore, this paper shows the method that I use for collecting the information by interviewing owner of Thai-Chinese family business. This study aims at finding factors that sustain and make business success for Thai-Chinese family business and knowing more about trend of family business for Thailand in the future in their opinion. Moreover, this paper also presents recommendation from interviewees to sustain the family business to next generation. KEY WORDS: Thai-Chinese / family business / next generation / successful /sustain