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Title: Factors that influence consumers' likelihood to use natural gas for their vehicles.
Authors: Phatthanai Suwanvongkij
Keywords: Marketing
Issue Date: 29-Jul-2014
Publisher: มหาวิทยาลัยมหิดล
Citation: 2014
Abstract: The objective of writing this paper is to identify the factors that influence consumer’s decisions to use natural gas for their vehicles and also to identify areas to improve including the possible opportunities to draw in new consumers to the market. This research conducted in quantitative research, a design questionnaire was used to conduct the research via an on-site survey and online survey from drivers in Bangkok who use their own personal vehicle going to work. The findings and implication of this research indicate that the number of users of natural gas for vehicle is quite low compared to the non users. Most of the consumer valued on a reliable International Safety standard and Safety insurance. These results support the Self-Perception Theory of Daryl Bem, who suggested that people often infer their attitudes by observing their own behaviour and draw conclusion from it (Shannon, 2013), which could result in a Halo effect, the bias of each individual’s response (Beckwith,Kassarjianand Lehmann, 1986) KEY WORDS:Natural gas for vehicle/ NGV/ CNG/ LPG/ Global Oil Crisis/ Consumer’s Likelihood
Other Identifiers: TP MM.034 2014
Appears in Collections:Thematic Paper

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