Consumer Attitude and behavior toward the bagasse containers.

Abstract

As our company is one of the major players in the Thai packaging industry, we always introduce new packaging products to the market. However, our products are mostly non-recyclable and non-renewable products, where plastic and aluminium foil are used to be raw materials. Since the environmental friendly trend is concerned by many people around the world, so it makes our company needs to develop our products to meet the recent trend as much as possible. As a result, we come up with the new product, bagasse packaging, which is 100% natural based material and it is also related with health-conscious trend. Our new product launching decision, we will base on how the market responses to our products by using the in-depth interview to receive the feedback from two main focus groups, which are the packaging distributors and the end-users.

KEY WORDS: Environmental friendly/ Health conscious/ Non-recyclable/ Non- renewable