Valuation of home product center public company limited.

Abstract

This paper provides a perspective on valuation studies by a Master Degree student. Based on impressions from the Valuation and Investment class, I was inspired by the example of successful and failure mergers and acquisition to debate how we see, understand, and are inspired by the field of valuation studies. Using the classroom experience as a springboard, I argue that the domain of valuation studies still relies heavily on influences from the study of economics, with a strong emphasis on processes of quantification and calculation. With apparent pragmatism within the field, the discounted cash flow method is used to value the company, including other valuation method to derived at the most appropriate result. Financial and economic reports also used to develop assumptions together with consensus research to evaluate economics trend. KEY WORDS: Valuation / WACC / Discounted Cash Flow / FCFF