The adoption of rapid prototyping in website development in Thailand: a case study focusing on a medium-sized website development company.

Abstract

This study aims to investigate the scope of application of the rapid prototyping method in website development in Thailand by focusing on a medium - sized company. The project aims to find out if and to what extent rapid prototyping is used in the website development process, and how many iterations are needed for a successful website development process. For this research I used a qualitative approach by conducting in-depth interviews with Sanook Online Limited. The length of each interview is between 30-45 minutes in a meeting room at Sanook Online Limited. The participants are cross functional and cross hierarchical level including top management, and staff level. The study showed that it was possible to adopt rapid prototyping in website development in Sanook Company, for both website portal development and website solution for external clients.

KEY WORDS: Rapid prototyping / Website Development / Agency / Web Portal