Please use this identifier to cite or link to this item:
https://archive.cm.mahidol.ac.th/handle/123456789/761| Title: | IDENTIFY POTENTIAL KEY SUCCESS FACTORS OF TRANSFERRING TRADITIONAL RESTAURANT FROM BRICKS & MORTAR TO ONLINE |
| Authors: | KRIP JARUPRAVIT |
| Keywords: | Entrepreneurship Management |
| Issue Date: | 13-May-2014 |
| Publisher: | มหาวิทยาลัยมหิดล |
| Citation: | 2014 |
| Abstract: | This paper attempts to identify the key factors of transforming traditional restaurant to online business by identifying the key success factors and potential online channels. Data collection was carried out by questionnaires, which were distributed online. The study found the common critical factor of creating online channel and potential online channel. This study also prioritizes key success factors and online channel for traditional restaurant owners to apply in online business. KEY WORDS: online restaurant/ key success factors |
| URI: | https://archive.cm.mahidol.ac.th/handle/123456789/761 |
| Other Identifiers: | TP EM.019 2557 |
| Appears in Collections: | Thematic Paper |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| TP EM.019 2014.pdf | 544.76 kB | Adobe PDF |  View/Open |
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