Key factors influencing employee commitment and intention to stay of non-family employee in gold retailer business.

Abstract

This research aims to understand the employees’ perspective in order to reduce the employee turnover rate and absentee rate. One way to solve these problems is to understand the reason why existing employees stay with SMEs. Only money cannot promise employees to stay with these companies. This research examines four factors influencing organizational commitment and intention to stay of non-family employees in gold retailer business. These factors include remuneration and rewards, co-worker support, job satisfaction, and supervisor support. Data were collected from employees working in 14 gold retailers in Pathumthani, Thailand. Factor Analysis, reliability analysis, correlation analysis, and multiple regression were used to analyze data. The results indicated that two factors have positive influence on organizational commitment and intention to stay which are job satisfaction factor, and co-worker and supervisor support factor. This research also addressed the recommendation for gold retailers’ owner. KEY WORDS: Organizational commitment/ Intention to stay/ Remuneration and rewards/ Coworker support/ Supervisor support / Job satisfaction.