KNOWLEDGE CREATION & TRANSFER PROCESS WITHIN THAI FRACHISED COMPANY

Abstract

Knowledge management is one of the important topics for many organizations. There are few main processes of knowledge management and the two most important processes are knowledge creation and knowledge transfer. The purpose of this research is to analyze knowledge creation and transfer process within Thai franchised company, Black Canyon (Thailand) Co., Ltd. is the case example for the analysis. We gather information by interviewing two management of the company. Furthermore, we use 7-11 to benchmarking with Black Canyon and resulting with how US based company has constructed much more structured knowledge creation and transfer process within organization. The information helps Thai organizations to realize of how important is for knowledge creation and transfer within organization and be able to improve those processes. KEY WORDS: Knowledge Creation / Knowledge Transfer / Franchise