SUSTAINABLE LEADERSHIP IN STEEL INDUSTRY AT TYCOONS WORLDWID GROUP (THAILAND) PUBLIC COMPANY

Abstract

The purpose of this thematic paper is to adapt 23 Honeybee leadership practices (Avery and bergsteiner, 2010) derived from sustainable organizations as a framework to examine the sustainable business practices of Steel Industry in Thailand. Several data collecting methods are applied such as in-depth interview with multiple stakeholders, non-participant observation, documentation technique and reflective note. This paper analyzes the company and found that 22 of Avery and bergsteiner's 23 sustainable leadership practices in Tycoons Worldwide Group (Thailand) Public Co., LTD. 16 elements were very strong practices. 3 practices were moderately evident and others appeared in least evident. The outcome of sustainable leadership principles contribute to integrity of brand and reputation, enhanced customer satisfaction, solid operational finances, long-term shareholder value and long-term value for multiple stakeholders. This paper reports sustainable leadership principles in Tycoons Company, which is steel industry. Steel Industry in Thailand and aboard, that wish to be sustainable organization, could adopt 23 sustainable leadership practices. KEY WORDS: SUSTIANABLE LEADERSHIP, LEADERSHIP, HONEYBEE LEADERSHIP PRINCIPLES, STEEL INDUSTRY AND THAILAN