CUSTOMERS’ EXPECTATION OF BUYING THAI LOCAL PRODUCTS ON THE INTERNET

Abstract

The emerging of e-commerce increasing dramatically as many firm use e-commerce to reach wider market. It is a tool that can expand the market of local products. There are many key success factors that can affect to e-commerce websites successfully. Moreover, the most importance thing is about understands customers’ expectations. The aim of this study is finding about customers’ expectation and suggests about factors that customer concern when buy local Thai products on the internet by interview people who have experience with buying local Thai products on the internet. There are many factors that customer concerned. The product is main factor. Other factors that we found are about content and design of website, keywords, shopping process, payment process, frequently asked questions, system design and development, government support and on time delivery. KEY WORDS: E-commerce / customers’ expectations / Local Thai products