Please use this identifier to cite or link to this item: https://archive.cm.mahidol.ac.th/handle/123456789/843
Title: SUSTAINABLE LEADERSHIP: HONEYBEE PRACTICE AT “RAPEE DESIGN”
Authors: THANITA KRUTTIN
Keywords: Marketing and Management
Issue Date: 14-May-2014
Publisher: มหาวิทยาลัยมหิดล
Citation: 2014
Abstract: This report is about the literature reviews, evaluated major theories of sustainable leadership, as well as summarizes findings from empirical research on corporate leadership in Thai small construction enterprise. The major topics and controversies include sustainable leadership versus existing management; such as leader traits and skills, leader behavior and organizations‟ activities, as well as leader power and influence. Honeybee 23 frameworks are also adopted to use in making the corporate sustainability in the small enterprises. Methodological issues in sustainable leadership research and implications for improving managerial practice are discussed also. The outstanding objectives of the report are to know and be applied the strategy to the chosen enterprise. Furthermore, the research methodology of the report is done by qualitative method with the target respondents by having close and deep observations and interviews about company background and current situation, the perception of CEO and head of department to their staffs, as well as the perception of the staffs to their heads. KEY WORDS: SUSTAINABLE LEADERSHIP, HONEYBEE23, CORPORATE SUSTAINABILITY, INNOVATION, STAFFS.
URI: https://archive.cm.mahidol.ac.th/handle/123456789/843
Other Identifiers: TP MM.002 2014
Appears in Collections:Thematic Paper

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