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https://archive.cm.mahidol.ac.th/handle/123456789/848| Title: | SUSTAINABLE LEADERSHIP: HONEYBEE PRACTICES AT A THAI SMALL BUSINESS (FLEXCOM COMPANY LIMITED) |
| Authors: | WANNAPORN PATANASATIENKUL |
| Keywords: | Marketing and Management |
| Issue Date: | 14-May-2014 |
| Publisher: | มหาวิทยาลัยมหิดล |
| Citation: | 2014 |
| Abstract: | This paper adopts 23 elements of Honeybee Leadership framework developed by Avery and Bergsteiner practices derived from sustainable enterprise as framework to examine the sustainable business practices of a small enterprise in Thailand. Data collection was carried out by having an interview session with stakeholders and through an observation during a company visit. The study found that the company practices 21 of 23 Honeybee Leadership elements, but in various degrees. The results suggest that Honeybee leadership framework can be applied to evaluate leadership practice of small business in Thailand. KEY WORDS: HONEYBEE LEADERSHIP/ SUSTAINABILITY |
| URI: | https://archive.cm.mahidol.ac.th/handle/123456789/848 |
| Other Identifiers: | TP MM.006 2014 |
| Appears in Collections: | Thematic Paper |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| TP MM.006 2014.pdf | 646.23 kB | Adobe PDF |  View/Open |
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