SUSTAINABLE LEADERSHIP FOR FOOD COMPANY IN THAILAND

Abstract

The sustainable leadership of the organization is played role in many business nowadays. This paper aims to understand the practice of the organization in oder to analysis by utilized the Honeybee Leadership. Moreover, this paper is provided the strength of the company to strengthen in the long run and find improvement points to recover them. The research is focused on Food company named Ajinomoto Co., (Thailand) Ltd. The research methodologyis used in-depth interview by open-end question and observation. The finding is showed that the company complies with Honeybee leadership practice for 21 elements. This shows that the company has direction for sustainable growth in the market rather than short-term result oriented. KEY WORDS: SUSTAINABLE LEADERSHIP/ HONEYBEE LEADERSHIP/ FOOD COMPANY / LONG TERM PERSPECTIVE