SUSTAINABLE LEADERSHIP: HONEYBEE PRACTICES AT A THAI TOURISM INDUSTRY

Abstract

This paper adopts Avery and Bergsteiner’s 23 sustainable leadership practices as a framework to examine the leadership practices of Thai tourism industry. Avery and Bergsteiner’s principle were formed into three groups; foundation practices, Higher-level practices and Key performance drivers to analyze the company. Adopting a multi-data collection approach use in-depth interview, participant observation and taking note with case study. The 21 sustainable leadership practices are indentified and show that sustainable leadership principles link to customer and staff satisfaction and quality of product and service. This paper contains the examination of sustainable leadership in Thai tourism industry which show even in service industry can adopt the long-term, society responsible principles of sustainable leadership. KEY WORDS: THAI TOURISM INDUSTRY/ SUSTAINABLE LEADERSHIP/ HONEYBEE LEADERSHIP/ RHINELAND LEADERSHIP