SUSTAINABLE LEADERSHIP FOR INTERNET THAILAND PUBLIC COMPANY LIMITED

Abstract

This paper adopts Avery’s 19 Rhineland leadership practices derived from sustainable enterprises as a framework to examine the sustainable business practices of a small enterprise in Thailand. Using a case study approach, multi-data collection methods included non-participant observations during Internet Public Company Limited visits, semi-structured interview sessions with multiple stakeholders, and reference to internal information and published documentation. Evidence was found for compliance with 14 of Avery’s 19 sustainable leadership elements, but to various degreed. The elements were categorized into six core groups of practices: adopting a long-term perspective, focusing on people priority, strong organizational culture, nurturing innovation, social and environmental responsibility, and ethical behavior. The paper concludes that Avery’s 19 Rhineland practices provide a useful framework applicable to small enterprises in Thailand and possibly in other Asian countries that with to sustain their organizational success could adopt Avery’s 19 Rhineland leadership grid elements to investigate their leadership practices, and adjust them to become more sustainable. KEY WORDS : SUSTAINABLE LEADERSHIP / HONEYBEE / RHINELAND / ANGLO US./LOCUST