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College of Management Mahidol University E-Thesis and Thematic Paper
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Issue Date
Title
Author(s)
2020-01-21
A study of factors influencing consumer's decision on purchase intention towards elderly shampoo among senior citizen in Thailand.
Kajeejit Sriburee
2020-06-10
The factors behide the continuing success of Paithong ice cream.
Pornsinee Jirasathit
2020-06-10
Factor affecting intention to purchase genuine luxury bags of Thai customers.
Nichakorn Boonin
2020-06-10
Factors influencing purchase intention of creative community craft products in Thailand.
Apichaya Boonsomsuk
2020-06-10
The factors that influence customers' in-app purchase motivation in mobile application in Thailand.
Poonyisa Pongsakornsathien
2020-06-10
The factors influencing purchase intention and repurchase intention of the cosmetic product in the online channel and the offline channel in Thailand.
Ilada Issarapol
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Author
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Apichaya Boonsomsuk
1
Ilada Issarapol
1
Kajeejit Sriburee
1
Nichakorn Boonin
1
Poonyisa Pongsakornsathien
1
Pornsinee Jirasathit
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1
Repurchase intention
1
Senior citizen
1
Shampoo
1
Social norms
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TAM model
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Thailand
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