Please use this identifier to cite or link to this item:
https://archive.cm.mahidol.ac.th/handle/123456789/3435| Title: | The factors behide the continuing success of Paithong ice cream. |
| Authors: | Pornsinee Jirasathit |
| Keywords: | Marketing and Management Brand awareness Purchase intention Perceived Quality Brand Loyalty |
| Issue Date: | 10-Jun-2020 |
| Publisher: | มหาวิทยาลัยมหิดล |
| Citation: | 2019 |
| Abstract: | The purpose of this study is to find out what are the key factors that make Paithong ice-cream successful and continuing the business for a long time. Hypothesis was test by in-depth interview and a sample selected from 6 people who have experience with Paithong ice-cream. The result of this study found that there are 4 keywords relate to the success of Paithong ice-cream and the company should be improved. |
| URI: | https://archive.cm.mahidol.ac.th/handle/123456789/3435 |
| Other Identifiers: | TP MM.044 2019 |
| Appears in Collections: | Thematic Paper |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| TP MM.044 2019.pdf | 309.96 kB | Adobe PDF |  View/Open |
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.