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College of Management Mahidol University E-Thesis and Thematic Paper
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Issue Date
Title
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2018-11-27
The important factors that impact to consumer behavior encouraged by influences via reviews on youtube platform.
Chadaporn Tangnuntachai
2020-11-06
How social network influencer influences on buying process of skincare VIA online platform in Thailand.
Chayanit Lertwilairatanapong
2021-12-18
FACTORS ARE SUPPORTING INSTAGRAM FOOD INFLUENCER TO GAIN CUSTOMER LOYALTY
Monthakarn, Suksan
2020-01-21
The influencing factors of social media influencers on brand selection, focusing on beauty content in Thailand.
Kessirin Thitiwongse
2020-01-21
A study of the difference between the effect of micro-influencer and macro-influencer on cosmetic product in Bangkok.
Romteera Sudchar
2022-06-16
อิทธิพลของอินฟลูเอนเซอร์ในสื่อโซเชียลมีเดีย Youtube Facebook และ Instagram ที่มีผลต่อการตัดสินใจเลือกซื้อผลิตภัณฑ์เครื่องสำอางค์ในปัจจุบัน ของกลุ่มคนที่อายุ 20 - 55 ปี ที่อาศัยอยู่ในกรุงเทพและปริมณฑล
ดุษยา, สุขวราภิรมย์
2022-09-04
Key factors influencing people to buy cosmetics product in China
Gao Hui
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Author
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Chadaporn Tangnuntachai
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Chayanit Lertwilairatanapong
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Gao, Hui
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Kessirin Thitiwongse
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Monthakarn, Suksan
1
Romteera Sudchar
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ดุษยา, สุขวราภิรมย์
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6
Marketing and Management
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Social media
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Beauty products
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Brand loyalty
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Buying process
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Cosmetic
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