Please use this identifier to cite or link to this item:
https://archive.cm.mahidol.ac.th/handle/123456789/1173| Title: | Pre-purchase intention of young Thai female consumers for fast fashion. |
| Authors: | Natthiya Pilaisomboon |
| Keywords: | Marketing Management Consumer behaviour Purchase Fashion |
| Issue Date: | 8-May-2015 |
| Publisher: | มหาวิทยาลัยมหิดล |
| Citation: | 2014 |
| Abstract: | The aim of this thematic paper is to investigate and identify the pre-purchase intention of young Thai female consumers for fast fashion. There are various factors to indicate pre-purchase intention of fast fashion products in Thailand. In the first section, these analyze of young Thai females who normally purchase fast fashion and factors to purchase by S-O-R model. The thematic paper is to identify by research method from young Thai female respondents who aged between 22-30 years old and wearing fast fashion products. |
| URI: | https://archive.cm.mahidol.ac.th/handle/123456789/1173 |
| Other Identifiers: | TP MM.065 2014 |
| Appears in Collections: | Thematic Paper |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| TP MM.065 2014.pdf | 4.93 MB | Adobe PDF |  View/Open |
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