Cross cultural management in Bangkok hospital.

Abstract

According to the 2013 annual report of Bangkok Hospital Medical Center, we have welcomed more than 800,000 patients in which 200,000 are foreigners. In terms of revenue, foreign patients contribute almost 40% of total revenue of Bangkok Hospital Medical Center. In terms of human resource, Bangkok Hospital Medical Center has a dedicated international marketing department in charge of oversea market, which has total 15 head count, in which mostly are foreign employees. Here brings the interesting part of the study, the team (international marketing department) found some obstacles while working with other department. In this research, I would like to find out what is/are going wrong and provide possible recommendations. KEY WORDS: BANGKOK HOSPITAL/ CROSS CULTRUAL/ MANPOWER MANAGEMENT/ OPPORTUNITY/ OBSTACLE