Analysis of distribution channel strategy on PRRS vaccine in Thailand.

Abstract

Distribution channel is one of marketing tool to increase product value. To sale PRRS vaccine in Thailand all supplier have to design an appropriate distribution strategy to maximize their sale performance and customer satisfaction. In Thailand there are difference kinds of distribution strategy. This study was analyzed the strategy from each supplier by interview management staff and generate customer satisfaction survey from each part of Thailand to find an appropriate strategy to distribute this product. The study shown that to sale PRRS vaccine is depending on what position of product is customer perceive. Sale force is one of main strategy to transfer all knowledge to customer mind. If any suppliers can push their knowledge to market and show more field experience customer would catch up that idea and put it on their mind. Then it would help customer make decision to buy the product from that supplier.

KEY WORDS: Distribution / Channel / Strategy / PRRS / Vaccine