Please use this identifier to cite or link to this item: https://archive.cm.mahidol.ac.th/handle/123456789/1477
Title: Factors that influence the buying behavior of Thai consumers for healthy food delivery.
Authors: Roy Kouwenberg
Yanisa Sutchiewcharn
Keywords: Entrepreneurship Management
Consumer behaviour
Healthy
Food delivery
Clean food
Issue Date: 14-Jan-2016
Publisher: มหาวิทยาลัยมหิดล
Citation: 2015
Abstract: This research aims to study the factors that influence the buying behavior of Thai consumers for healthy food delivery products. The results of this research show that the price is the most important factor that influences the consumer buying behavior. The price should be reasonable and at acceptable level with a good quality. Moreover, trends, food product attributes and special offers are also major factor that affect the consumers’ behavior. KEY WORDS: Consumer Behavior / Healthy Food Delivery / Healthy / Clean Food
URI: https://archive.cm.mahidol.ac.th/handle/123456789/1477
Other Identifiers: TP EM.019 2015
Appears in Collections:Thematic Paper

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