Factors that influence the buying behavior of Thai consumers for healthy food delivery.

Abstract

This research aims to study the factors that influence the buying behavior of Thai consumers for healthy food delivery products. The results of this research show that the price is the most important factor that influences the consumer buying behavior. The price should be reasonable and at acceptable level with a good quality. Moreover, trends, food product attributes and special offers are also major factor that affect the consumers’ behavior. KEY WORDS: Consumer Behavior / Healthy Food Delivery / Healthy / Clean Food