Please use this identifier to cite or link to this item:
|Title:||Factors that influence the buying behavior of Thai consumers for healthy food delivery.|
|Abstract:||This research aims to study the factors that influence the buying behavior of Thai consumers for healthy food delivery products. The results of this research show that the price is the most important factor that influences the consumer buying behavior. The price should be reasonable and at acceptable level with a good quality. Moreover, trends, food product attributes and special offers are also major factor that affect the consumers’ behavior. KEY WORDS: Consumer Behavior / Healthy Food Delivery / Healthy / Clean Food|
|Other Identifiers:||TP EM.019 2015|
|Appears in Collections:||Thematic Paper|
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.