Consumer's attitude toward online shopping via social media.

Abstract

This thematic paper is aimed to be useful for online shopping. The shop owner will understand more on customer's need and realize on how to make them confident in shopping online. For instance, the online shopping business is growing significantly, especially via Facebook channel which had increased rapidly in term of number of sellers and buyers. Although there were several research had been conducted to study about consumer’s purchase decision and behavior in shopping online, but there was little aspect from Thai people. The purpose of the study is primarily to examine about consumer’s attitude toward online shopping via social media among Thai people. The data collection is approached by using online questionnaire survey, targeting working adults aged and matured between 25 – 40 years old of Thai people in Bangkok.

KEY WORDS: Online Shopping / Facebook / Consumer Behavior