Key success factors for E-commerce entrepreneur who want to start their business in Thailand.

Abstract

The purpose of this paper are to investiagate the 5 key success factor for e-commerce entrepreneur who want to start their business in Thailand (SMEs size). The writer’s goal is to let the reader (especially the one who want to start their own e-commer store) understand the basic requirement and to be prepare for starting their e-commerce company in Thailand. The findings in this paper are based on qualitative research by collecting data from 2 successful entrepreneurs in e-commernce field. The two entrepreneur sell fitness equipment on online platform which targetingat different type of customer. The writer had conducted a face-to-face interview to find insightful data for this study. The research result coud apply to SMEs size startup in many industries. The finding of this study reveal the 5 key success factors for e-commerce startup (SMEs size) which are Motivation and Mindset, Market Test, Taking Action, Brand Awareness, and Creating Trust.