Factors affecting the purchasing decision on luxury bags of consumers in Thailand.

Abstract

This thematic paper has examined the factor affecting the purchasing decision on luxury bags on consumer in Thailand. This research has used the quantitative method by conducting the survey of 99 respondents to see which factors are the most important to Thai consumers. The survey was conducted by online survey and given to Thai consumers throughout Thailand. The finding showed that Thai consumers are motivated to purchase the luxury bags by the factor of quality