The impact of mobile payment services on Bangkok online shopper perception.

Abstract

This paper represents a qualitative study on consumer perception of mobile payments. The findings suggest that the relative advantage of mobile payments is different from that specified in prior studies and theories and include independence of time and place, availability, possibilities for mobile payments, and queue avoidance. Furthermore, the adoption of mobile payments was found to be dynamic, depending on certain factors such as a lack of other payment methods or urgency. Several other barriers to the mobile payment adoption were also identified, including complexity, and perceived risks. The findings provide useful information on mobile payment adoption and for the practical development to the mobile payment services.