Please use this identifier to cite or link to this item:
https://archive.cm.mahidol.ac.th/handle/123456789/2619| Title: | The success factors of online food bloggers in Thailand. |
| Authors: | Sariya Thapsutham |
| Keywords: | Marketing and Management Online Social media marketing Bloggers |
| Issue Date: | 1-Nov-2018 |
| Publisher: | มหาวิทยาลัยมหิดล |
| Citation: | 2017 |
| Abstract: | The purpose of this study is to find out the factors that built up the success of online food bloggers in Thailand by conducting the in-depth interview among the food lovers, the restaurant marketers, and the successful online food bloggers. The result shows that there are 2 factors that are important to all groups of people while consume the food review are attractiveness and lifestyle fit. |
| URI: | https://archive.cm.mahidol.ac.th/handle/123456789/2619 |
| Other Identifiers: | TP MM.051 2017 |
| Appears in Collections: | Thematic Paper |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| TP MM.051 2017.pdf | 544.83 kB | Adobe PDF |  View/Open |
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