Target customer of cleaning integrated service.

Abstract

Nowadays, people lifestyle has changed and as a result, the demand for cleaning service increases. The objective of this research is to identify target customer and analyze insight of cleaning integrated service which is the new service “Maid Delivery” plans to offer customer in the third quarter of 2018. The scope of study is limited to residential household in Bangkok which is the area where Maid Delivery runs its business. This research used quantitative approach and gather data through online questionnaire survey which has 2 parts. The first part has service information and 22 Likert scale questions which aim to find data for insight analysis. The second part has 11 questions which aim to find respondent general information and past behavior. The finding of this research shows many useful information. Firstly, it illustrates top 3 perceived values and perceived risks of customer. Secondly, it also represents the willingness to pay of customer. Thirdly, it presents relationship of perceived value, perceived risk and willingness to pay on purchase intention. And lastly, it indicates the difference view between gender and age group.