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Title: Best practices in peer-to-peer (P2P) platform business models for start-up company "Babyhoppers"
Authors: Rachanis Poomsrisaard
Keywords: General Management
Peer-to peer
Sharing Economy
Issue Date: 19-Nov-2018
Publisher: มหาวิทยาลัยมหิดล
Citation: 2017
Abstract: The advancement of communication technology together with an unstable economic situation and social trend are reasons that make people reevaluate the relationship between possession and consumption. Collaborative consumption has become a market trend during the past few years. A growing number of an entrepreneur who recognizes a business opportunity in technology-enable peer-to-peer marketplace for asset rental and service providing. The purpose of this paper is to explore definition and characteristics of the two-sided market and related elements of business aspect of platform management. After that, business model of successful peer-to-peer companies by using Osterwalder's e-business model as an analytical framework to uncover critical success factors. Osterwalder (2004)'s e-business ontology was chosen as a backbone of analysis due to its comprehensiveness of the model in addressing different elements of an e-business model; product innovation, customer relationship, infrastructure management, and financial aspect. Through multiple case studies, this paper aims to provide consulting service for start-up company "BABYHOPPERS" by suggesting best practice to grow and survive in this industry. After discovering critical success factors of being a successful company in this industry, BABYHOPPERS are advised with new formulated business model to improve its operation, as well as long-term grow in the market. However, BABYHOPPERS's manager is encouraged to consider more on some practice that the company should improve for more efficient business operation.
Other Identifiers: TP GM.014 2017
Appears in Collections:Thematic Paper

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