Please use this identifier to cite or link to this item:
https://archive.cm.mahidol.ac.th/handle/123456789/3010| Title: | Honeybee sustainable leadership: a case study in automotive tire industry. |
| Authors: | Nisit Pongstabhon |
| Keywords: | Marketing and Management Honeybee Sustainable leadership Automotive tire |
| Issue Date: | 24-Jun-2019 |
| Publisher: | มหาวิทยาลัยมหิดล |
| Citation: | 2019 |
| Abstract: | ABSTRACT The purpose of this study is to find out the hypothesis of how the firm in automotive tire industry is doing in terms of sustainable leadership. The hypotheses were test by interview and data collection from 15 stakeholders of the company by using questionnaire derived from 23 elements of Honeybee framework. The result of the study found 10 elements that is considered as opposite to Honeybee approach and provided recommendation in the conclusion part. |
| URI: | https://archive.cm.mahidol.ac.th/handle/123456789/3010 |
| Other Identifiers: | TP MM.008 2019 |
| Appears in Collections: | Thematic Paper |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| TP MM.008 2019.pdf | 962.2 kB | Adobe PDF |  View/Open |
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