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Title: Honeybee sustainable leadership: a case study in automotive tire industry.
Authors: Nisit Pongstabhon
Keywords: Marketing and Management
Sustainable leadership
Automotive tire
Issue Date: 24-Jun-2019
Publisher: มหาวิทยาลัยมหิดล
Citation: 2019
Abstract: ABSTRACT The purpose of this study is to find out the hypothesis of how the firm in automotive tire industry is doing in terms of sustainable leadership. The hypotheses were test by interview and data collection from 15 stakeholders of the company by using questionnaire derived from 23 elements of Honeybee framework. The result of the study found 10 elements that is considered as opposite to Honeybee approach and provided recommendation in the conclusion part.
Other Identifiers: TP MM.008 2019
Appears in Collections:Thematic Paper

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