Please use this identifier to cite or link to this item:
Title: Critical success factors for operating a farmstay.
Authors: Suthinee Suchartsuthatham
Keywords: General Management
Nature-based tourism
Issue Date: 11-Oct-2019
Publisher: มหาวิทยาลัยมหิดล
Citation: 2019
Abstract: This study aims to understand what are critical success factors for operating a farmstay? This research is suitable for people who want to understand how to operate the business and people to aware of the new tourism category, agritourism. This research methodology was applied by using qualitative method. The farmstay owner participated in the interview. The results revealed that not only internal factors such as a good management, the design and the differentiation affect the business, but external components also influence the operating. Government support and viral marketing from customer and potentials have a great impact as well.
Other Identifiers: TP GM.006 2019
Appears in Collections:Thematic Paper

Files in This Item:
File Description SizeFormat 
TP GM.006 2019.pdf272.51 kBAdobe PDFThumbnail

Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.