Humanoid robot business opportunity in Theme park industry: a case study of AA calysta robotics.

Abstract

At present, all sectors are getting involved with robots. The industrial robots has been using for many years in manufacturing process aiming to increase efficiency and reduce production costs. Logistics, entertainment, education, and healthcare sectors are the examples of sectors that are starting to adopt the robots to work. Humanoid robots are one type of the robots that reproduce human movement. As AA Calysta Robotics would like to manufacture humanoid robots and enter the theme park industry, so the analysis regarding the readiness and competitive environment is required. The objectives of this study are to explore the market structure of the theme park industry and the robots used, who are the current main players, to analyze competition and recommend a new business model for AA Calysta Robotics, and to provide recommendations on marketing strategy based on the company’s competitive advantages. There are many areas to be analyzed in order to enter a new market. However, starting from the company itself and a broad understanding of the theme park market will help AA Calysta Robotics to prepare the business strategies and move on to the implementation stage.