The factors affect purchase intention towards the supplementary food of elderly people in Thailand.

Abstract

The aging population is growing faster than the younger age groups. The life expectancy of the aging population is rise up to 84 years’ old. Therefore, elder persons should get benefit equally in order to advance their health and well-being. This research focuses on the factors that may affect the intention to buy the supplementary food of elderly people, which are perceived benefit, health consciousness, word of mouth and environmental consciousness. The quantitative research was conducted on 127 samples of elderly persons in Thailand via online questionnaire. According to the findings, perceived benefit, word of mouth and health consciousness are the most important factors that have strong significant relationship with intention to buy.