ACCEPTANCE OF VEIN AUTHENTICATION TECHNOLOGY IN AUTOMOTIVE ON THAI CONSUMERS.

Abstract

Vein authentication technology has been on the technologies’ trend that become widely adopted for identification purpose. This study appears to be the first study to explore the acceptance of vein authentication technology in automotive on Thai consumers and explain the attitude towards this technology. This study applied quantitative approach by using online questionnaire of 400 respondents in Thailand. The findings explain positive relationship between original TAM and another external factor which is perceived cost. While privacy is the factor that does not have significant impact on acceptance level of Thai consumers.